And lives only three years.

Which fails in thirty -degree frost and requires more careful maintenance. And lives only three years. Until something more new and technological.

Several decades ago, everything was simple: new generations of cars came out with a frequency of five to seven years. Then marketers with engineers invented restyling — an easy correction of appearance, associated with changes in the technical part. At the end of the zero, facelifts were used — very insignificant changes in the appearance that revive interest in the car, although they lead to an imminent increase in the cost. So it turns out that the life cycle of the model remained the same, but you can now change the same car three times.