The world car market is looking forward to the revival of IS

Lexus, as always, is in search of new cars. Design and engineering services, which are distinguished by their bold and creative solutions, expressed a desire to create the latest IS. Let’s say this is a great addition to a huge selection of modifications offered by the automobile company. The Japanese manufacturer presented such information on his Facebook page. Previously, the Sportcross station wagon (produced until 2005) as a 1st generation IS, but the company abandoned this idea. The media has official information presented by the company’s management that in the near future the manufacturer will reveal its plans to increase the choice of modifications of the model. The IS sedan will be presented to the court to the potential consumer at a well -known event — a motor show, which is organized in Detroit. Social networks already have photos of the Lexus IS sedan, but this is the alleged option. There is no information on the technical parameters of the novelty in the media, as well as there is no information about the time of the appearance of this car on sale. There is a version that the Lexus IS sedan expected by the motorist, which is the version of the new generation, will be endowed with an engine with six cylinders. The predecessor of this excellent modification had a power of a hundred horsepower and had only 208 liters. With. By the way, the novelty was endowed with a power plant, which is a hybrid (240 liters. With.).If we plunge into the etymology of the word «lexus», then we will learn a lot of interesting things. According to the first version, this word means luxury, according to the second — meaning, both in luxury and in elegance, and in the third — this word reflects the American market with its rich customers, which the company conquered by its expensive cars. The manufacturer himself claims that the name of the company reflects an excellent production technology, the luxury of manufactured models with excellent technical data. The Japanese manufacturer, who is deeply and thoughtfully at his plans, conceived to conquer the American continent and fulfilled this, dropping a decisive challenge to the already famous brands Mercedes-Benz, BMW, Jaguar. An interesting fact: before developing a novelty for Americans, representatives of the marketing service pre -scrupulously studied the habits of wealthy Americans. Luck did not come to Lexus in itself, such a take -off was preceded by a long, hard work of highly professional specialists. And now the whole world lives with the expectation of another miracle. After all, 2014 should present the world market with a special gasoline version of IS-F, endowed with a turbocharged engine of 450 liters. With.